Pricing
Pre-Production, Simplified

From idea to
production plan.

Tell us what you're making and where it's going. We'll build the roadmap: brief, script, shot list, and storyboard.

SAMPLE PLAN

Oil change tutorial — 2004 Ford Explorer

A real PlanThatVideo plan from one prompt. Yours below in three steps.

Creative brief

Live-action, on-camera tutorial. Host Dan walks viewers through every step in a casual, neighbor-style delivery. Target audience: 2004 Explorer owners comfortable with simple maintenance but new to oil changes. Tone is grounded and educational — no hype, no fast cuts…

Timed outline

[0:00–0:05] Opening wide shot & hook
[0:05–0:25] Host intro + tools overview
[0:25–1:05] Drain plug, drain oil, swap filter
[1:05–1:35] Refill, verify dipstick
[1:35–2:00] Disposal note + CTA…

Script

DAN (to camera): “Hey, what is up. I am Dan, and today we are going to change the oil on a 2004 Ford Explorer. (beat) If you have been putting this off because you thought it was complicated, I promise you it is not. Let me walk you through every single step…”

Platforms
Deliverables
Brief inputs
Brief
Where's the primary home for this video?
Pick one - this drives format, aspect ratio, and pacing. You can add others after.
TikTok
9:16 · Vertical
Instagram
9:16 · Reels / Stories
YouTube
16:9 · Long or short
YT Shorts
9:16 · ≤60s
LinkedIn
16:9 or 9:16 · Landscape or portrait
Facebook
16:9 or 1:1
Paid Ads
Multiple formats
Website
16:9 · Hero / Embed
Email
16:9 · Thumbnail link
Internal / Training
16:9 · Corporate
Multi-platform
Everywhere / All formats
What type of video is this?
This shapes your shot list, storyboard, and script format
Filming (Live Action)
Real people, locations, footage
Animation / Motion
2D, 3D, kinetic typography, motion graphics
Graphics (Slideshow / Static)
Photos, graphics, text-driven
Screen Recording
Product demos, tutorials, walkthroughs
Both (Mixed Media)
Live action + animation or graphics combined
Not Sure Yet
We'll keep recommendations format-flexible
What's this video about?
The more specific you are, the sharper your plan
:15
:30
1:00
2:00
3–5 min
5+ min
Not sure yet
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